Research notes
Sponsor deck workflow,
paragraph by paragraph.
Every post cites three or more public source types — Reddit threads, shared sponsor templates, public outreach emails, or creator-business blog posts. No invented metrics. No fake testimonials. The 9-section scorecard on the landing page is the artifact each post links back to.
Sponsor outreach email examples for newsletter creators (with the subject lines that get opened)
Real-shaped sponsor outreach email templates for newsletter creators. Subject line patterns, body structure, follow-up sequence timing. Sourced from public Twitter/X threads, r/Substack, and creator-business posts.
May 22, 2026
Sponsor deck mistakes — 10 reasons your media kit gets ghosted in 2026
Ten failure patterns in creator sponsor decks that cause brands to stop replying without sending a rejection. Sourced from public r/NewTubers, r/podcasting, r/Substack threads, and shared sponsor templates.
May 20, 2026
Newsletter sponsor rate card: how to price a dedicated send at 5k–20k subscribers
Pricing framework for newsletter sponsorship at small audience sizes. Per-send pricing, CPM benchmarks from Passionfroot and Beehiiv reports, and why CPM math fails under 50k subscribers. Cautious where benchmark data is thin.
May 18, 2026
Sponsor follow-up email after the first deck send — when and how to nudge
Day-by-day follow-up sequence for sponsor outreach. Why day 4 and day 11, what to write, what not to add, and when to close the thread. Sourced from public IndieHackers, r/Substack, and creator-business threads.
May 15, 2026
Passionfroot vs Beehiiv Boosts vs DIY sponsor outreach — a 2026 comparison for small creators
How Passionfroot, Beehiiv Boosts, and direct outreach compare for newsletter and creator sponsorship at 5k–50k audience sizes. What each one is actually for, where each one fails, and which fits which workflow. Cautious where vendor docs are the only source.
May 12, 2026
Sponsor deck cover slide examples that pass the 7-second test
What to put on the first slide of a creator sponsor deck so a brand-side marketer keeps reading. Teardown of common cover-slide patterns drawn from public Notion, Visme, and Canva sponsor templates.
May 8, 2026